To be playful.
We are a new and very small business, literally just one of us at this point.
As such we do not believe it is a practical business model to be flying around the world buying high grade, micro lot coffee.
Well, not just yet anyway.
Let me explain a little. There are many reasons for this but I’ll focus on the two main ones.
Firstly, this is a costly enterprise. The money that would foreseeably be spent on travel, could be used in other parts of the business to help it grow and become sustainable.
At the small volume we roast now, I’ve made the choice to spend a little bit more on our green, or raw, coffee.
Volume brings me to point two.
We do not currently roast enough coffee to be able to make any form of positive impact at farm level on our own. It is far more effective for us to buy our coffees from importers and exporters who have ethics and values that align with our own and that we can trust. In short, as a community of business’ along the supply chain we can help shape it into having a more equitable & sustainable future.
In terms of quality we don’t want to just rest on our laurels and tell you what so many others already do. That we will source & roast the very best coffees in the world. How can we all have the best?
What we can promise you is that we will source coffees from around the globe, that are delicious and varied. As roasters, we will try not to undo the hard work of producers, hopefully highlighting what all that toil has delivered us.
Thank you for reading.